New ‘+Post Ads’ Let Advertisers Reach Millions Of Sites With Google+ Posts
It was only a matter of time before Google+ got ads, and that time has now come. Google product manager Eran Arkin announced in a Google+ post that the company’s social layer is introducing something called “+Post Ads”. These are basically promoted posts, but rather than just appearing on Google+, they appear throughout the Google Display Network.
For now, Google is just testing the ad format, which is probably why there wasn’t a bigger announcement, but +Post Ads will make their way to more advertisers in time.
Here’s what they look like:
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