But just where do these channels differ? Based on a sample of 50,000 visitors from Pinterest and 50,000 from Facebook respectively (March 15th – April 15th 2012), we at Boticca have produced an infographic on five key insights we have learned about the two channels. Amongst findings, data strikingly revealed:
- Pinterest users as higher spenders: on average, Pinterest users spend $180 vs. an average of $85 spent by Facebook users
- When it comes to engagement, Facebook is the overall leader: compared with Facebook, Pinterest users spent 65% less time on the site
Meanwhile, while Pinterest has been found to drive more sales than Facebook, data demonstrated that:
- Conversion rates from Pinterest were lower than via any other channels
- Bounce rates from Pinterest were higher than other channels
Checking out the infographic by Boticca.