PayPal announced the launch of its new Digital Gifts store, which is a destination where people can purchase digital gift cards from a variety of merchants.
For now, there are only iTunes gift cards from Apple, but PayPal says it will be adding more soon.
“Gift cards are the most popular presents this holiday season and generally one of the most sought after gifts for anyone in your life,” says Patrick Gauthier, Head of Emerging Retail Services at PayPal. “Last year, more than half of the gift cards received by US consumers were purchased for the Holidays, according to Blackhawk Network.”
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