Buffer today announced some new features to its Buffer for Business plans. The additions include Google Analytics integration, follower growth tracking, a date-range picker, individual day performance of analytics, and an export option.
Firstly, you can now set your own UTM tracking parameters to match your clients or your campaigns within Google Analytics. The option is available on the Link Shortening page for your social profiles, under the Settings menu:
Once you’ve turned it on, just set your campaign parameters (name, source, and medium) and you’ll be good to go. To change your campaign, just update the parameters.