Google has been caught again breaking privacy laws, this time in Canada where the search giant targeted Internet users with health-related ads, which is illegal in the country. The Canadian Office of the Privacy Commissioner began investigating Google when it learned that a man who used Google Search to look for information related to medical devices that treat sleep apnea was subsequently targeted by behavioral advertising on websites that were not related to his medical condition.
“Behavioural advertising is a staple of the search engine and online advertising industries.” The Financial Post writes. “When a user searches for information about a particular brand or product, it’s not uncommon for that user to being seeing ads for those brands on sites that have advertising partnerships with the search engine.”
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