4 Jan 2014

iOS Users Spent Nearly Twice That of Android Users

From Black Friday through Christmas Day, one of the big mysteries of the mobile commerce business played out again, for all to see:
Apple users on iPhone and iPad accounted for five times what Google's Android users did when it comes to online shopping.

That phenomenon is bizarre when you consider that the vast majority — as many as 80% in some surveys — of all smartphone users are Android owners.

It doesn't make any sense.

Google's mobile users outnumber Apple's all over the place, but Apple users are the ones spending all the money. iOS users spent $93.94 per order, nearly twice that of Android users, who spent just $48.10.

What the heck is wrong with Android users?

Read the full story >>

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