5 Apr 2014

Samsung’s Obama/Ortiz Selfie Ad Miffs White House

By Josh Wolford at WebProNews:

Earlier this week, President Obama welcomed the Boston Red Sox to the White House to honor their 2013 World Series run. It wasn’t huge news, as the President of the United States has been welcoming championship sports teams to the White House for decades.

There was an interesting moment, however, when Red Sox slugger David Ortiz snapped a selfie with the President. The selfie soon went viral, and at this point has garnered over 41,000 retweets. Check it out:

Soon after, the innocent selfie came under fire as it was revealed that it was all probably just a marketing ploy to promote Samsung devices (what Ortiz used to take the selfie). Here is Samsung retweeting the selfie from its Mobile US corporate account:

Sports Business Journal reported that the selfie came on the heels of a recent endorsement deal between Ortiz and Samsung.

Couple that with the fact that Samsung had just done the exact same thing at the Oscars with Ellen Degeneres’ (much more popular) tweet, and you have a pretty open and shut case of corporate interference. Oh, and there was also the fact that Samsung released a statement on the selfie calling it an “historic moment” and basically admitted to teaching Ortiz how to best “share images with fans.”

Ok, Samsung, you win again. End of story, right?

Well, no. Now the White House is pissed.

Read the full story >>

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