If you look at the lower left corner of the cover of the September
issue of Glamour magazine, you’ll see the familiar Facebook logo
surrounded by two circles. That is an example of a Social SnapTag. Many
more Social SnapTags from more than two dozen advertisers are found
inside of the covers of the magazine. Zappos, GAP, Lancome, Nivea,
Skinny Cow, Dr. Scholls, and HTC are among the companies participating
in the attempt to bring together the world of traditional print media
and social networking. Using either a free Android or iPhone app to
scan these images takes the phone’s user to the advertising company’s
Twitter or Facebook stream for more interaction which can include more
information, special offers and even the possibility to win prizes like
free shipping for life or travel. One way to be considered for a prize
involves following a SnapTag to a vendor’s Facebook page and liking the
brand.
