If you look at the lower left corner of the cover of the September
issue of Glamour magazine, you’ll see the familiar Facebook logo
surrounded by two circles. That is an example of a Social SnapTag. Many
more Social SnapTags from more than two dozen advertisers are found
inside of the covers of the magazine. Zappos, GAP, Lancome, Nivea,
Skinny Cow, Dr. Scholls, and HTC are among the companies participating
in the attempt to bring together the world of traditional print media
and social networking. Using either a free Android or iPhone app to
scan these images takes the phone’s user to the advertising company’s
Twitter or Facebook stream for more interaction which can include more
information, special offers and even the possibility to win prizes like
free shipping for life or travel. One way to be considered for a prize
involves following a SnapTag to a vendor’s Facebook page and liking the
brand.
While Bar Codes and QR Codes
requires smartphones running special apps, SnapTags can also be
processed by feature phones that do not have SnapTag’s software. A photo
taken by a feature phone can be sent via MMS or email to a service that
will process the information and send it to the originator. You can see
a large example of a SnapTag to the left.
You can learn more about SpyderLynk’s SnapTag and how it is being
used in the September issue of Glamour magazine at:
SpyderLynk
Launches Social SnapTags Enabling Mass Media to Instantly Activate
Social Connections
Via: SocialTimes
Filled Under:
Facebook
News
SnapTags
Social Media
0 comments:
Post a Comment