By Greg Habermann, at SearchEngineWatch:
Now that the Search Alliance transition is complete, MSN is now the
second largest search company, as Bing-powered searches account for nearly 28 percent of the market and Microsoft adCenter powers all paid search advertising on Bing and Yahoo.
In
short, adCenter is growing. Because many people are new to the
platform, I thought it would be helpful to do a comparison between
AdWords and adCenter so that people just getting started on this
platform would know a little better what to expect.
Rather than write a dissertation, I instead decided to make this at-a-glance chart:
*MSN
has said you can have 50 campaigns if there is one ad group per
campaign and 2,000 keywords in each ad group. They have said that the
grouping limits are mostly set by how your account is structured, just
be sure to keep in mind the overall account keyword limits.
*Each
negative keyword at this level can contain up to 100 characters. The
entire negative keywords list at this level, including commas, can
contain up to 1,024 characters.
*MSN counts the body of your ad as one line that is comprised of 70 characters. Your line breaks are always at 35 characters.
As
I built this chart out I realized that I would never be able to do
either tool it's fair justice, so I tried to keep things simple and
based solely around what you could find in each tool directly. As there
are many shifting parts and changes taking place on the regular, this
data here is a snapshot in time.
Additionally, MSN has been
vague in the past about some of the numbers present above. If you have
personal experience that changes any of these numbers or figures, or if
you have additional insight or questions just drop them in the comments
below. Hope you find this helpful!
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