25 Oct 2011

Official Barack Obama Tumblr Blog Is Launched

President Barack Obama has added another social media service to his arsenal with the news that he is now on Tumblr. The official Tumblr blog for his 2012 re-election campaign appeared Monday and was announced in a tweet on the @BarackObama Twitter account.
The account is the official home for the Obama 2012 campaign on the service and will be used to share stories, photos and videos from campaign supporters. At the time of this writing, there are 2 posts on the blog. One is a photo of a campaign member preparing a package to send to the campaign’s Ohio offices, while the other is a post that welcomes supporters to the blog.
The welcome note reads, in full:
It’s nice to meet you.
There are lots of reasons we’re excited to be launching the Obama 2012 campaign’s new Tumblr today. But mostly it’s because we’re looking at this as an opportunity to create something that’s not just ours, but yours, too.
We’d like this Tumblr to be a huge collaborative storytelling effort—a place for people across the country to share what’s going on in our respective corners of it and how we’re getting involved in this campaign to keep making it better.
It’s possible because of Tumblr’s submission feature.
You can send us a few paragraphs about how your latest phonebanking gig went or why you’re in for 2012. Share the latest chart you saw that made you go “woah.” Ask a question. Upload a photo of 2012 t-shirts or signs you see out in the wild. Pass along jokes, particularly if they’re funny. And if you’re among the Tumbl-inclined, send us posts you’ve published on your own Tumblr that we should look at re-blogging.
There will be trolls among you: this we know. We ask only that you remember that we’re people—fairly nice ones—and that your mother would want you to be polite.
Thanks, Tumblr. We’re looking forward to getting to know you.
The blog encourages supporters to get updates from the campaign, donate to the campaign and submit stories, photos and videos to share with others. Getting Obama to join Tumblr is a big coup for the microblogging service, which recently closed a $85 million funding round and added Russian-language support.
In addition to having presence on Tumblr and Twitter (where he is one of the social network’s most popular users with more than 10.7 million followers), Obama has a Facebook Page and a YouTube account, which are also used to promote the president’s re-election campaign. The campaign began in April by asking Facebook users, “Are You In?”

by Kris Holt at Scribbal

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