When most people think of a social media site that’s tailored to job searching and recruitment, the obvious answer seems to be LinkedIn. However, Facebook is becoming more prominent in those arenas just by sheer volume. Many of the site’s 955 million users are eager to connect their job applications to their profiles, according to Susan Vitale, chief marketing officer of recruitment platform iCIMS. Vitale told AllFacebook that through iCIMS’ technology, more people are tying their application to their Facebook pages than their LinkedIn profiles.
Social media has changed the game both for job seekers and employers. According to statistics from iCIMS, 14.4 million people used social media to find their last jobs. Additionally, 33 percent of recruiters and 50 percent of companies use Facebook.
Vitale knows all about this. Her company, iCIMS, has a program called Social Apply. Companies such as LL Bean, Rite Aid, Comcast, and Tiffany & Co. use iCIMS’ services to find quality employees. Through Social Apply, people can connect their Facebook or LinkedIn profiles to their job applications.
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