Yahoo unveiled a new logo today with a sans serif font similar to the ones used in other companies’ recent image overhauls, but keeps its purple color and oft-maligned exclamation point. Don’t like it? That logo is just the first of 30 variations Yahoo will show off over the next month on its homepage and other sites before the final version is revealed on September 5 (so you’ll have plenty of other redesigns to make fun of).
The redesign isn’t a complete surprise. Last October, a TechCrunch reader told us that he’d been invited to take an online survey with a potential redesign that also featured a sans serif font. Unlike the logo Yahoo showed off today, however, the updated logo shown in the survey had its purple color toned down to a quieter hue. The user survey came just after Yahoo announced its purchase of Stamped, the first of CEO Marissa Mayer’s acquisition spree.