9 Jan 2014

Will Aviate Become “Yahoo Home” Or “Yahoo Now”?

One of the most interesting things announced by Yahoo yesterday was the acquisition of the “intelligent [Android] home screen” Aviate. Aviate was in private beta, but I had a chance to use it for a week last year. It’s clear that Yahoo could do a number of interesting things with the acquisition.

The question is: will the company “go for it”?

First, what is Aviate? Aviate is a home screen replacement for Android devices. It organizes all installed apps by category into a bookshelf-like display. It’s personalized, time and location aware. It changes throughout the day and presents information according to time of day and context.

Here are some of the examples or use cases provided by Aviate:

- Wake up, and Aviate automatically brings you weather and your meetings for the day
- When driving, Aviate automatically gives you traffic and directions home
- Out to dinner, Aviate automatically shows you photos, tips and reviews for your favorite restaurant

In a blog post Yahoo SVP of mobile Adam Cahan said that Aviate will become “a central part of our Android-based experiences in 2014 (and beyond).” Beyond this, there wasn’t a lot of specific information revealed by Yahoo or by Aviate about how its technology will be used in the future at Yahoo.

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