17 Apr 2014

Apple Partnering With Shazam to Integrate Song-ID features

By Trevor Mogg at Digital Trends

Apple and song-ID service Shazam have struck a deal that could see elements of the popular cross-platform music app brought to a future version of iOS, sources with knowledge of the matter told Bloomberg Wednesday.

As anyone familiar with Shazam knows, the software allows users to quickly identify a music track simply by holding a mobile device’s mic close to the sound source and waiting a few seconds for the result to return.

It’s not entirely clear if the app itself would be baked into iOS or if its technology would be incorporated into Apple’s mobile operating system in other ways. For example, Bloomberg’s report talks of a song-discovery “feature” being integrated into iOS, while also suggesting it could be incorporated in the same way as the Twitter app, which has been baked into the operating system of iDevices since version 5.

The report also says Shazam is likely to be integrated with Siri, allowing a user to ask, “What song is playing?”, in which case everyone within a five-meter radius will also discover the name of the music track you wanted to ID. Google Now for Android has long had a voice-activated song-ID tool, while Microsoft’s new virtual assistant for Windows Phone, Cortana, also offers a similar feature, so many will see Apple’s entry into the space as long overdue.

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