18 Jul 2014

Facebook Is Testing a 'Buy' Button for Newsfeed Transactions

By Sean Keach at T3 Magazine:

Facebook has announced that it's testing a new 'buy button' feature that will enable users to make product purchases direct through their newsfeeds.

The feature will be available to both mobile and desktop users in the form of a 'call-to-action button' embedded onto ads and page posts.

"With this feature, people can purchase a product directly from a business, without leaving Facebook," reads the Facebook blogpost.

The buy-button is just being trialled for now, with the feature limited to 'a few small and medium-sized businesses in the US', but we'd imagine it's likely to land in the UK if testing is successful.

Facebook was keen to point out that the purchases will be all above board, assuring users that privacy and security won't be an issue.

"We’ve built this feature with privacy in mind, and have taken steps to help make the payment experience safe and secure," says Facebook.

"None of the credit or debit card information people share with Facebook when completing a transaction will be shared with other advertisers, and people can select whether or not they’d like to save payment information for future purchases."

Facebook will certainly be taking skimming some dosh off the top of every transaction, we're sure, but there's no word yet on how big FB's cut will be.

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  1. I guess it is because they want to attract more businesses to their platform. With this, more and more people will be shopping via Facebook which means more activity for the social medium.