18 Jul 2014

#INFOGRAPHIC: Global Spending on Facebook Ads Up 50 %

Quarterly spending on Facebook advertising has increased 51 per cent year-on-year in Q2 of 2014, a new study shows.

According to research by predictive media optimisation company Kenshoo, both search and social advertising have seen increases in most metrics both quarter-on-quarter and year-on-year, with advertising spend on search up 25 per cent compared to last year, and a 15 per cent increase on search clicks from last year.

You can find these facts and more in the infographic below.

Global Spending on Facebook Ads Up 50 Per Cent

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  1. This goes to show how Facebook has evolved from a mere social platform to an e-commerce tool. I think that you can reach a wide range of market from Facebook. The good part is that you can promote your ads to a certain portion of the market based on their interests.