14 Mar 2015

10 web design trends that will change everything in 2015

By Craig Grannell at CreativeBloq:

Some of the web's smartest thinkers reveal what they believe will transform the web.

In 2014, the biggest web design trends included: grid layouts, flat design, background videos, and the increasing capabilities of HTML5 APIs.

So which trends, technologies and techniques will define 2015? net magazine set out to uncover them by asking 20 of the web's brightest designers, developers and thinkers.

Here's our list of 2015's defining trends. Some ideas are featured in net magazine's feature. Most contained here are exclusive, and you won't read them anywhere else.

01. Huge background images

Front-end developer Benjamin Hollway expects more massive background images in 2015, "used alongside rich typography and subtle parallax effects", largely due to the lead taken by massive brands such as Apple and Google Nexus.

02. Card-based design

Creative director Haraldur Thorleifsson says card-based design will be big: "Content needs to fit on different types and sizes of screen, and cards are the easiest way to make that work across platforms." He adds this presents a design challenge, since cards can be dull, "but we're seeing fun, clever takes on this from companies like Google".

03. Digital-first branding

Clearleft founder Andy Budd (clearleft.com) says "as more companies realise their customers' primary experience with them is online, we'll see more digital-first-approaches to branding". He predicts companies "ditching traditional branding agencies who treat the web with the same care as a branded mug", instead "commissioning digital agencies to conceive a brand that works first online before filtering down to other channels."

Ghostly Ferns founder Meg Lewis (darngood.co) adds this may result in "more brands with responsive, fluctuating logos," which will "force designers to think about a logo from 'big picture' to 'minute detail' as it scales".

04. Open data

Sally Jenkinson says open data's been on the rise, but many digital spaces remain "more closed than ever" and so "leaders such as The Open Data Institute are working to promote more openness". She reckons this will gain public awareness in 2015, and projects will respond accordingly, in terms of publishing and consumption.

Clearleft's Andy Parker says we'll therefore see "more public and private companies making data and content available". In turn, this will result in "some pretty spectacular services being created, like the Cern sandbox".

05. Responsive design – evolved

Designer Victor Erixon (minimalt.se) expects the industry to "continue maintaining simple and minimal aesthetics," with the web "becoming fully customised for different viewports".

But others see responsive design going further. Jonathan Smiley (jsmiley.me) thinks we'll see "responsive design practices become more important in native apps," in part through a proliferation of wearables. "Apple Watch, for example, relies on a responsive-like flow to accommodate a small screen, and so while 2015 isn't the year the web and native become the same, it'll get us much closer."

06. Privacy

Designer Laura Kalbag (laurakalbag.com) says we've long "designed for security, so people can trust forms and checkouts with their information". Now, as people become aware of how data can be exchanged with third parties, "they'll be reluctant to share it without good reason — and rightly so".

07. Isomorphic JavaScript

Web design author and practitioner Aaron Gustafson has an alternate take on investment in frontend JavaScript frameworks like Angular and Ember: "Development benefits can be great in terms of speed of development, but there are costs to using this approach. JavaScript is the single biggest point of failure in any web-based product. Unlike on the server side, we do not control the execution of code in the browser."

He therefore reckons we'll see more use of isomorphic JavaScript, for companies that have heavily invested in JavaScript for their site infrastructure: "It offers improvements in the areas of performance, SEO, and maintainability to boot. Airbnb and Twitter have moved to this approach. Others will surely follow."

08. Iteration

Designer Robby Leonardi mulls that perhaps 2015's big trend will be iteration on what we already have: "We just had trends such as responsive and flat design, and it will take time for another big thing to happen."

By contrast, he sees enhancements on existing concepts and technologies, with increasingly sophisticated web layouts, better typography, and more designing in the browser.

09. Vibrant design

BaseKit co-founder Richard Healy believes Google's Material design specification – intended to combine the texture and tactility of paper and ink with the 'imagination and magic of digital' – will inspire designers.

He told us: "Think bold, graphical and intentional. We're talking vibrant, unexpected colours, contrasted with subdued and muted environments; large-scale typography, soft directional lighting and shadow; the use of responsive design best practices; and meaningful motion – carefully choreographed animation that provides fluid, seamless touch transitions and, more importantly, delights users."

10. Web components meet adaptive design

Developer Aaron T Grogg predicts "web components and adaptive development will combine to create a new style of web development". Someone will then fashion a "snappy acronym for this approach, which will cause all job ads to now require it".

By adaptive, Aaron clarifies he means making decisions on the server regarding mark-up to send a user, usually depending on the device being used. "When you combine the power of adaptive development with the flexibility of web components, I think we are going to see very creative solutions from designers and developers.

Hopefully, we will still be creating mobile-first, responsive, one-site-for-all-devices, but making subtle differences will be powerful tools in our toolboxes."

Filled Under:


  1. RedSpider Systems has expertise in providing creative, unique and affordable Web Design, Graphics and Multimedia Design and all kinds of SMS Marketing Solutions using Web Design Dubai for corporations in Abu Dhabi, Dubai & UAE.

  2. Thank you for posting the latest trends in 2015. I’ve been searching for new ways to improve visuals on my websites. I have been looking into some new ideas for graphic design and have discovered a 3D web design services . The 3D art on their website is so realistic, I feel like I could use something like this in place of actual photographs, as I’m not the greatest with a camera and can’t always find the stock photography I’m looking for. I’m wondering if you have heard of it? And also, what are your thoughts on using 3D graphics on websites? Thanks again. :)

  3. I like it very much,very good post.
    i like play game clickjogos online free and apply baixar facebook online free and apply baixar mobogenie online free

  4. all are good points to follow. Surely i will tell my developer team to follow this points

    Web Design Companies Bangalore | Website Development Companies Bangalore

  5. I am already aware about this upcoming change in 2015 and most of this are already taking place in the market. Can't wait to see what's going to happen to web design trend in 2016.

  6. I would like to say that this blog really convinced me, you give me best information! Thanks, very good post.
    Rochester NY Web Design

  7. Run 3
    Great post! Thanks u for sharing, when I read I feel have information very useful.
    Thanks again
    Head Soccer
    Juegos De Terror
    Mahjong Free Games
    Cool math 4 kids

  8. Really nice post thanks for the sharing. Now you can find the best web designing service at decent price from here: Web Designing in Ludhiana

  9. web design trends are totally changed as compare to 2016,we provide complete web solutions company in Bangalore brings you the most innovative, economical and search engine friendly website design and development services.
    Website Design Company | Web Devlopment in Bangalore

  10. I really like reading this blog. It is very informative and very helpful to read. Thank you so much for sharing this very valuable post. Website Design Fort Lauderdale

  11. This is awesome information for anyone looking to go into web design or refresh on several approaches to go about doing it. Thank you for this great blog as it has really helped summarize some of the key factors to consider when looking at this further. My husband also really enjoys reading your blog, thank you for your time, thanks.

    Jane Osborne @ Customer Finder Marketing

  12. This is an amazing blog.Thanks a lot for sharing.I will be waiting for your next post.
    web design abu dhabi

  13. Even though I’m finding this post 3 years after its original postdate, it’s crazy how accurate your predictions were. I think you predictions still remain true for the future upcoming years as well. Although this post was published years ago, I can’t believe how relevant it is in today’s day and age. I truly do believe vibrant designs and digital-first branding have taken to the front in the eyes of web developers as well.

  14. Nicely presented information in this post, I prefer to read this kind of stuff. The quality of content is fine and the conclusion is good. Thanks for the post."!!
    Web Designing Abu Dhabi

  15. Great post! but everyone knows that before making a website make sure that your site is responsive. But still this is a great post! actually you can use this tips up to present year. Thanks for sharing

  16. Very Informative Article .Keep up the good work
    Web Designing trends